Social Advertising

I thought about “Social Advertising” and this is the definition that I made:

«Social Advertising is an online advertising model based on interconnection between the players in the system and the Self-organization, seeking to provide the framework for the development of new forms of creativity based on the participation of the players. »

Social Advertising is opposed to the traditional view that advertising online is massive, impersonal, and the activation process and drive unidirectional.
The system’s players are not separate entities, but work together in a social environment in which the interconnected evolution is based on continuous self-organization.
This represents the background on which you can implement new forms of creativity involved in all aspects of the process of advertising and not only communication aspect.
The scope of this “organic” creativity, led by social relations and participation, is the entire system.

What do you think about this?

Traditional online Advertising
Social Advertising

Creativity in Communication

Organic Creativity

Mass market

Niche (Long Tail)

Immediate ROI

“Pay the user first”

Internet on PC

Ubiquitous Internet

Impersonal language

Passional language

Rigidity of roles


Focus on the visibility

Focus on credibility and attention



Measure clicks

Measure relationships

The advertising industry is in front of a big change.

The future of advertising will be on Internet. But the “advertising as usal” doesn’t work.

Some facts:

  • Lack of on line advertising strategies
  • No connection between advertisers-publishers-people
  • Small and fragmented budgets
  • Internet as supermedia (including all the others)
  • No more intermediaries with no added value
  • Users can recognize good companies, despite advertising campaigns

We need to define a new model of on line advertising. We need to free our minds from the success of traditional advertising .
We need to start from scratch.


  • Nessuna
  • tomkingaerial: Yes, the trend of advertising is going towards the internet. But do you remember any add you have seen on the web? People use popup blocker,.... to g