Social Advertising

Archive for febbraio 2008

The advertising industry is in front of a big change.

The future of advertising will be on Internet. But the “advertising as usal” doesn’t work.

Some facts:

  • Lack of on line advertising strategies
  • No connection between advertisers-publishers-people
  • Small and fragmented budgets
  • Internet as supermedia (including all the others)
  • No more intermediaries with no added value
  • Users can recognize good companies, despite advertising campaigns

We need to define a new model of on line advertising. We need to free our minds from the success of traditional advertising .
We need to start from scratch.



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  • tomkingaerial: Yes, the trend of advertising is going towards the internet. But do you remember any add you have seen on the web? People use popup blocker,.... to g