Social Advertising

Archive for febbraio 2009

I thought about “Social Advertising” and this is the definition that I made:

«Social Advertising is an online advertising model based on interconnection between the players in the system and the Self-organization, seeking to provide the framework for the development of new forms of creativity based on the participation of the players. »

Social Advertising is opposed to the traditional view that advertising online is massive, impersonal, and the activation process and drive unidirectional.
The system’s players are not separate entities, but work together in a social environment in which the interconnected evolution is based on continuous self-organization.
This represents the background on which you can implement new forms of creativity involved in all aspects of the process of advertising and not only communication aspect.
The scope of this “organic” creativity, led by social relations and participation, is the entire system.

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What do you think about this?

Traditional online Advertising
Social Advertising

Creativity in Communication

–>
Organic Creativity

Mass market

–>
Niche (Long Tail)

Immediate ROI

–>
“Pay the user first”

Internet on PC

–>
Ubiquitous Internet

Impersonal language

–>
Passional language

Rigidity of roles

–>
Self-organization

Focus on the visibility

–>
Focus on credibility and attention

Professionalism

–>
Participation

Measure clicks

–>
Measure relationships


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  • tomkingaerial: Yes, the trend of advertising is going towards the internet. But do you remember any add you have seen on the web? People use popup blocker,.... to g

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