Social Advertising

The Social Advertising Theory

Posted on: febbraio 7, 2008

The advertising industry is in front of a big change.

The future of advertising will be on Internet. But the “advertising as usal” doesn’t work.

Some facts:

  • Lack of on line advertising strategies
  • No connection between advertisers-publishers-people
  • Small and fragmented budgets
  • Internet as supermedia (including all the others)
  • No more intermediaries with no added value
  • Users can recognize good companies, despite advertising campaigns

We need to define a new model of on line advertising. We need to free our minds from the success of traditional advertising .
We need to start from scratch.

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1 Response to "The Social Advertising Theory"

Yes, the trend of advertising is going towards the internet. But do you remember any add you have seen on the web? People use popup blocker,…. to get away from unwanted ads. On the other hand if we look for a product or service the information about must be there. Customers must have seen an add on different medias, like TV, newspaper, billboard, radio, airplane banner,… to remember the product. For the different live style New York vs Los Angeles with more outdoor activities successful advertising
must find different ways to reach their demography.

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  • tomkingaerial: Yes, the trend of advertising is going towards the internet. But do you remember any add you have seen on the web? People use popup blocker,.... to g

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